Search Engine Marketing (SEM) is a digital marketing strategy used to promote websites by increasing their visibility on search engine results pages through paid advertising.

With SEM, businesses create paid ads that appear on search engines when users search for specific keywords related to their products or services. These ads help companies reach potential customers quickly and drive targeted traffic to their websites.

SEM platforms, such as Google Ads, allow advertisers to choose keywords, set budgets, and target specific audiences. This makes it easier for businesses to promote their services and generate leads or sales online.